The Universal Place to Be

Normally I am not a big fan of universal principles, because they give me the feeling that things are predetermined, but when I take a look at our current start-up, which I call “THE INFINITE GAME”, the principles behind the concept seems to be something inevitable.

“The Universal Place to Be” is an idea that we pursuit. It is deeply rooted in the subconsciousness of humanity or even in every living thing. This is not a pseudo philosophical statement. It’s a fact.

Now what’s interesting is that the most beautiful part of our startup is sooooooooooo small that it’s hard to see for most people.

Most people have actually the natural understanding about our concept, but they can hardly free themselves from social and cultural conventions.

One friend of mine said to me “Everyone is talking about it, but no one actually offers it”. Up to this day, it is clear to me that there is no single individual, company, organization that can offer what we are working on, if they did, they were part of our team.

“The Universal Place to be” is a concept that I developed to illustrate that the idea that we are working on deserves to be in a place where it’s full potential can come to life.

When you are working on a start-up like this the most challenging part is to know this “Universal Place to Be” and to guide yourself towards the maximum potential of the idea while avoiding any distraction along the way.

To get to this “Universal Place to Be” you need to mix up many different living phenomenons, insights and feedbacks.

Chasing the INVISIBLE “Universal Place to Be” and running the necessary marathon to get there under any circumstances is your one and only reason why you can claim to be the only team in the world to make the idea happen.